Marketing For People Who Hate Marketing
A small book to help smart people who hate being salesy
Why does it feel like marketing is full of pushy, manipulative, fake people?
Aside from the anecdotal fact that there seem to be a lot of them, it seems like most people don’t trust salespeople.
In fact, our world is more divisive, more suspicious, and more skeptical of all information wherever it’s posted.
We know sales is important for growth and sustainability, but how do we navigate the minefield of consumer behavior when it’s the last thing we want to do with our time?
There is no reason you can’t grow your business and also keep your humanity, sanity, and empathy.
Before you swim away from this article, thinking I’m going to sell you something at the end: I’m not.
Antipattern Media is a project focused on helping impact-driven businesses grow their triple bottom line. Yes, you can email us if you want, but this content is free for you.
This is a multi-part marketing series that is broken down from a public, free, open-source document that we built.
For the full, open-source document, go here: Marketing For People Who Hate Marketing.
Click the button below to view the full open-source document. Maybe one day I’ll turn it into an e-book, but here it is for now.
I hope you find this useful.
Who is Antipattern Media?
My name is Chris and this is a project I’ve been working on for a long time. I’ve grown public and private sector businesses. I’ve sold to consumers, businesses, schools, and governments. I’ve done over 50 live TV spots for FOX, NBC, and ABC. In 3 years, I helped turn a $1MM annual ad spend into $10MM in revenue.
During that time, I also consulted for education technology companies, ran a software company, and produced and managed nationally touring LEGO® and Minecraft® events. I’ve started a boutique creative agency called Antipattern Media.
Antipattern Media helps social-impact driven businesses grow their triple bottom line.
We believe in “mixed martial media,” which is the use unconventional, multidisciplinary techniques from old school direct response marketing to guerrilla marketing to community development to modern digital advertising.
Unlike most creative agencies, we combine outside-the-box thinking with real, measurable outcomes you can trust, like “return on ad spend” (ROAS).
Ways to engage us:
Diagnostic Report & Roadmap - We’ll run our multi-point diagnostic and provide you with a roadmap for growth.
Fixed Scope Project - We’ll scope a project with a specific outcome to a deadline and budget that works.
Retainer - After we run the diagnostic and create your custom roadmap, we’ll execute for you. We will be the functioning marketing arm of your business.
Engage with Antipattern Media: